Casey Whitcher

Casey Whitcher

Rilla Pioneer
Elgin, IL
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I don’t know who you are. I don’t know what you want. If you’re looking for ransom financing, I can tell you I don’t have money… but what I do have are a very particular set of skills. Skills I have acquired over a very long career (22 years to be precise). Skills that make me a nightmare dream partner for people like you.

I’m an experienced web professional with a wide variety of experience which has required me to wear many hats in the web design, development, and e-commerce industries for over 20 years.

I’ve been fortunate enough to have worked inside of development, and marketing teams as well as run my own eCommerce businesses and Amazon stores while working with employees and outside vendors.

I have had the opportunity to see many sides of business endeavors from the employee, management, and owner’s perspective. This has allowed me to recognize the goals and challenges from many different angles.

My passion for business is creativity, finding new ways to do things better, faster, and with less friction. At the end of the day, I enjoy looking back on a project and seeing the new or improved product or process.

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Worked With



PROJECT MANAGER | | Huntley, IL | February 2019 – Present
• Provide scope and project management for new builds, re-platforming, and re-designs for local and national brands.
• Advise digital marketing strategy, and opportunities per business goals for over 100 clients.
• Collaborate with business owners, principals, marketing managers, developers, and 3rd party agents to drive business goals.
• Manage SEM, SEO, and email campaigns producing positive quantifiable ROI for multiple clients.
• Designed and implemented dynamic custom Data Studio reports tailored to individual KPIs.

Amazon Sales Manager | | San Diego, CA | January 2015 – August 2018
• Managed product listing data of 5000 SKUs – listings, photography, descriptions, keywords, and dynamic pricing.
• Manage product sales, reviews, shipping, returns, and customer service to achieve a 5 star 93% satisfaction rating.

E-COMMERCE MANAGER | | Carlsbad, CA | March 2017 – November 2017
• Launched wholesale division, expanded social media, launched Facebook ads, launched products on
• Revitalized e-mail marketing strategy with scheduled blasts and automated drip campaigns through GetResponse.
• Implemented changes and updates, including packaging design, product photography templates, data-driven modifications.

E-COMMERCE MANAGER | | Poway, CA | March 2014 – March 2017
• Implemented strategies that improved conversions by 50% and revenue by 60% with a smaller marketing budget.
• Provided direction for all B2C e-Commerce department leads; Marketing, Amazon FBA, Marketplace, Customer Service, and Shipping.
• Planned, implemented, and tracked cohesive goal-based marketing strategies across the website, marketplaces, email, and social media.
• Tracked KPI’s including Conversion Rate, AdSpend ROI, Margins, Customer retention, and satisfaction.

Founder / Marketing Director | | Frisco, TX | January 2003 – December 2013
• Launched two sites and B&M locations to over $900,000 in annual revenue within four years.
• Established first page SEO rankings for highly competitive terms generating more than 4000 visitors per day.
• Managed and hired a fluctuating staff of over 30 employees and store managers over 10 years.
• Optimized business processes delivering over 80,000 orders globally to more than 70 countries.
Web Designer / Graphic Artist | First American CREDCO | Poway, CA | November 1997 – November 2003
• Designed and developed the first web site in 1999 for First American CREDCO.
• Produced web layouts, interactive tutorials, logos, print graphics, icons, and general graphic needs.
• Collaborated on application development and marketing for corporate and proprietary software applications.
• Maintained cohesive design and brand consistency with First American Financial and third party agencies.
• Developed and maintained optimal User Experience and functionality.


Previous Dev / Design Work
Sites – past and current
Shopify Plus Design and custom template modifications using HTML, CSS, JS, and Shopify Scripts
Site Improvements including mega menu, layout, organization, user flow, Mobile improvement using HTML, CSS, JS
Site and logo design – using HTML, CSS, JS
Logo Design and landing page
Logo Design and landing page
Logo and site design and customizations using HTML, CSS, JS, RTML
Logo and site design and customizations using HTML, CSS, JS, RTML
Logo and site design and customizations using HTML, CSS, JS, FLASH
Logo and site design and customizations using HTML
Logo and site design and customizations using HTML, CSS, JS, FLASH
Logo and site design – Dev was done by an internal team
Logo and site design and customizations using HTML, CSS, JS
Logo and site design and customizations using HTML, CSS, JS, RTML